#KESA took part in the East Africa Regional Conference with Mark Gitau, The Secretary General KESA, contributing a panel session "Breaking Barriers to Youth Participation in Regional Markets & How to Overcome Them".

Mr. Gitau's contribution reflected on the importance of academic institutions in building incubators of innovation and entrepreneurship, and the role of associations and clubs as brew-hubs of ideas and thought exchange.

Also insisted on de-risking youth through collectiveness to access capital and other factors of production, and being well informed of their ventures through research on regulatory compliance and competitiveness.

Beyond the panel, KESA's contribution in the regional conference pushes the call for more liberal trade within the East African Community (EAC) and the greater African Continental Free Trade Area (AfCFTA). The conference also insisted on the adoption and realisation of the the Women and Youth Protocol signed in by members of the AfCFTA.

Along side Mark Gitau, were Victor Mbuthia Chairperson Chuka Ecostat Club, Micheal T. Benson Chairperson KCA Economics Club, Andrew Mwangi and Fidel Onjiri KESA Brand Ambassadors.